green christmas

okay, i love cosmetics ads from the 1970's. at first glance, one might think this ad for the classic perfume 'emeraude' was published in a women's magazine, but a closer look would seem to indicate that it was most likely published in a men's magazine, like, 'playboy' or something. and, knowing that, it seems a little sexist, possibly. and that's because of the ad copy... which reads, "...to all those men who have loved Emeraude on their woman, but didn't know it was Emeraude." and, directly above that, there's a cheesy little green 'scratch n' sniff ' label. that should've been my first clue, because women have never needed to have scratch n' sniff devices on their perfume ads in order for perfume to be 'sold' on them. most of the time, all it takes to sell women is like, hazy photography, beautiful skinny models, and the implication of an international romance. so umm, back to THIS ad, apparently, it seems to indicate that men have smelled all sorts of different scents on all the many skanks they've banged in the past... and they find themselves wishing the uptight broad they ultimately married would somehow smell like that freaky chick in college who made their balls hard as bacarat crystal... all those years ago, before they were a henpecked, sexless 'wallet-on-legs.' but darnit, they just weren't paying attention when that 'freak-chick' mentioned the name of her fave cologne. so this ad steps in to help a brother out. like, they can 'scratch n' sniff ' here, experience an 'aha!' moment, like, "...yes! that's it! that's the way Sabrina Johnson's cleavage smelled!" then they can take that magazine page with them into the department store when it comes time to buy a christmas gift for their tired ol' nutcutting wife! i love the psychology of advertising. (click to enlarge)